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Full Series Showcase

Bringing out a new book in a series has limitations when it comes to social media promotion, as you are relying on existing fans of the books to be involved. Finding new readers can be tricky, especially if the series has multiple books already published that need to be read for the new one to make sense! This campaign was designed to solve this problem.

This campaign will:

  • Encourage new readers who want to give the series a try with a structured series of individual book read alongs, that feels much less intimidating than adding a pile of books to their already massive tbrs!

  • Bring OG fans on board who want the opportunity to re-read the books ready for the new installment.

  • Gain ongoing engagement across socials on the run up to the new release.​

  • Can be opened up to readers who already own the books that would like to join in with fellow fans, giving the publisher additional engagement at no additional cost.

We are currently in the middle of a six-month read along with Penguin House of YA to promote The Inheritance Games series on the run up to publication of The Gilded Blade, the highly anticipated final instalment which publishes in July 2026
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A full case study of this campaign is available on request.
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