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Immersive readalong

This campaign works best with whodunnits, but can be tailored to fit most genres. The idea being that readers are split into teams, each team representing a character from the book. It's a unique and fun way for a book to be presented to the general public, and the competition aspect fuels the readers taking part!

The brief:

  • Up to 30 readers.

  • Includes individual blogger content AND group / team content.

  • Our bloggers will follow our regular read along format, posting final reviews over the course of the following week.

  • Endless engagement opportunities.

  • Feeds FOMO.

  • Showcases the author's work in a unique way, driving book sales beyond the usual limit.

We recently ran an immersive read along with Bantam to promote the launch of The Library After Dark by Ande Pliego.
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A full case study of this campaign is available on request.
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